• Maryam Isa-Haslett


Your Contemporary and Modeast Brand

The marketing of Islamic fashionable clothing, however, is older than the sports hijab.

Research, found that it started in the 1980s when ethnic groceries shop owners in Western Europe and the United States began importing modest fashion clothing along with other items for the Muslim population. That proved to be a successful business. However, prior to that, most Muslim women would put together their own style.

These small endeavors ultimately mutated into a competitive and lucrative Muslim fashion industry. Islamic fashion in general is understood as women wearing modest clothing with long sleeves, descending to the ankle and having a high neckline. The outfits are not tight, with some form of head covering that could be draped in a variety of styles. Women who prefer to wear pants combine them with a long sleeved top that covers t