• Maryam Isa-Haslett

THE TRENT OF SHOPPING ONLINE!



Every business needs to have a strategy and this strategy must be related to changing environmental conditions. In order to survive and maintain growth and expansion top management must protect the business from potentially harmful influences and be ready to take maximum advantage of the challenges and opportunities presented.


Advances in information technology and the internet mean that organisations must embrace successful e-commerce and e-business strategies. Information technology affects business strategy. It is an input to business strategy as well as output. The internet, mobile communications, and future media present both threats and opportunities. Therefore, business strategy that ignores how technology is changing markets, competition and processes is a process for the old economy, not the new economy.


To operate within the new macro-economic environment, organisations must seriously consider the arrival of the new economy and strategies. They must embrace e- business in order to deal with the complexity of the new business environment. Apart from set-up of planning, e-business also must focus special attention and keep up to date competitors and not to become compl