RULES OF SELLING YOUR BRAND
Updated: May 8, 2019
A brand is a name, term, design and symbol or other features that distinguishes an organisation or product from its rivals in the eyes of the customer.
In the early stages of a company, the brand is a direct reflection of the owners ethos, values and beliefs. Because of those, it is crucial to build your personal brand before moving into your business.
Taking the time to work on defining, clarifying and transforming your brand will let you reach that next level of greater impact more quickly.
Customers generally expect to pay more for a branded product than for unbranded products. Hence by constantly applying your brand attributes your business can move into new market sectors.
As a brand, your goal is your tribe; by letting others know your stories especially from happy customers, helps build trust which is huge part of getting potential customers.
Don't be afraid to give away your brand products because when they see value in what you have to offer, it will make them more likely to buy from you. Your gift can be something you can create easily, but still holds a lot of value with your customers.
Just like you would when someone comes to your house you offer them water, snacks etc, think of treating your customers the same way, Offer your customers something free that will make them feel at home thereby building trust.
Alot of times it might be tempting to tell your audience/customers about your products and services but wait. Selling happens later. The introductory nurture/welcome series is there to have people get to know you and build trust.
Shipping experience is one of those areas that are forgotten in branding, also if you manage to exceed your customers experience, they are likely to buy from you again.
Lastly, do not sell anything you wouldn't buy yourself.